Dorset’s Hovis Advert

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In 1973, Hovis produced what became one of the all-time classic TV adverts, a delivery boy freewheeling down a cobbled northern hill.

In fact, the ad was shot on Gold Hill of Shaftesbury, Dorset. The director was (Sir) Ridley Scott. He later went on to direct Bladerunner, Alien, Thelma & Louise, and Gladiator.

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3 Responses to “Dorset’s Hovis Advert”

  1. Patience says:
    May 20, 2010 at 10:31 am

    They used to have a Northern accent – but this voiceover sounds Westcountry

  2. Jane Colston says:
    March 12, 2011 at 1:47 pm

    and of course you can actually stay in one of the cottages featured in the advert – Updown Cottage http://www.updowncottage.co.uk !

  3. amanda barton says:
    July 25, 2011 at 8:25 am

    I wonder if they did a different voice over for each county as I also remember the advert with a Yorkshire accent.